Practice marketing that stays on the right side of the rules.
Your practice has news, seasonal reminders and good advice to share. Nobody at the desk has time to write it.
Your Marketer writes it for you and waits for your approval, with no patient photos or stories without written consent. A US physical therapy practice paid US$25,000 for posting patient testimonials without consent. HHS ↗
Waiting for your approval
- Post
- Flu-season clinic hours
- Where
- Facebook, Instagram and Google
- Status
- Waiting for you
Marketing for practices, without the time or the risk.
Practice news
New practitioners, longer hours, new services: posted to Facebook, Instagram and your Google Business Profile.
Patient education
General, helpful posts: check-ups, posture tips, sport season, flu season.
Seasonal reminders
Timely nudges that bring patients back for the visits they're due.
Emails to patients who opted in
News and reminders to patients who've agreed to hear from you.
You approve everything
Nothing goes out until you've seen it. One quick look a week.
Within the rules
No clinical claims, no patient content without written consent. No testimonials about clinical care, in line with Ahpra's advertising rules.
Written consent, always. No patient's name, photo, story or result is used without their written consent.
The Marketer is one of five front-office jobs.
Marketing works best when the desk can keep up with it.
- Front DeskEvery call from a post answered.
- After hoursCalls after an evening post still get booked.
- New Patient IntakeEnquiries from social replied to fast.
- Schedule & RecallNew bookings confirmed and reminded.
- Reviews ManagerFresh reviews that back up your posts.
Practice marketing questions, answered straight.
What should a dental or medical practice post on social media?
Practice news, your team, and general patient education. Avoid clinical claims and never post patient photos, stories or results without written consent.
Do we have to write anything?
No. Your Krew writes it in your practice's voice. You approve it.
Which platforms does it post to?
Facebook, Instagram and your Google Business Profile, plus email to patients who've opted in.
Can we share patient testimonials?
Only with the patient's written consent, and in Australia never testimonials about clinical care, in line with Ahpra's advertising rules.
How often does it post?
A steady rhythm that suits your practice, usually a couple of posts a week, each one waiting for your approval.
Marketing that runs while you see patients.
Book a free 20-minute Front Office Audit. We'll show you what your practice could be sharing, and tell you straight if it's a fit.